Data / Analytics Strategies


Strategies to help leverage full value from your design and implementation of an effective Business Intelligence / Analytics / Big Data framework.


November 18, 2021


9:00am-4:00pm CDT; 10:00am-5:00pm EDT


7 CPE / 0.7 CEU / CISSP / 7 PDU Credits Awarded


Conference location: ONLINE 




Data is the lifeblood of every business, but to empower the organization, it needs to be used carefully and strategically. How can IT leverage BI initiatives to become a stronger partner and ally to business units? What pitfalls should be avoided?

What You Will Learn


In this one day conference attendees will learn:

  • Data Science, AI & Machine Learning: How to Break Through the Hype
  • Unifying Analytics – Changing Data Architecture to Unite BI and Data Science
  • How to Build a Modern Data Analytics Platform
  • How to Evolve Your BI and Analytics Architecture
  • Cloud BI Success Strategies
  • The Future of Analytics in the Cloud
  • KPIs, Performance & Execution: Building and Sustaining an Effective Data and Analytics Strategy

Conference Price: $0.00 per person


Each attendee will receive a certificate awarding 7 CPE credits for CISSP continuing education, in addition to 0.7 CEUs and 7 PDUs. CISSP is a registered certification mark of (ISC)², Inc.

9:00am-10:00am: Unifying Analytics – Changing Architectures to Bring BI and Data Science Together


Paige Roberts, Open Source Relations Manager, Vertica


Machine learning projects have a high failure rate and take 3 months to a year or more to get into production. Increasingly, instead of duplicating effort by building separate data architectures to serve data for BI and data science, smart organizations like the TradeDesk, Philips, and United Group are unifying data lakes and data warehouses to power all analytics. Data scientists getting a new model into production should be as simple as business analysts generating a new report.


  • Look at successful data architectures from companies like Philips, the TradeDesk, Climate Corporation..
  • Learn to eliminate duplication of effort between data science and BI data engineering teams
  • See a variety of ways companies are getting AI and ML projects into production where they have real impact, without bogging down essential BI
  • Study analytics architectures that work, why and how they work, and where they’re going from here





10:00am-10:30am: Refreshment Break


10:30am-11:30am: The Dashboard Paradox: Breaking the Adoption Barrier with Infused Insights


Laurits Thomsen, Field CTO – EMEA, Sisense


It’s time to think differently about data and analytics strategies. While many organizations have progressed from relying on static reports generated by IT teams to using some version of a self-service model, most still struggle to reap the world-changing benefits long-promised by experts. Unfortunately, each evolution has delivered only incremental improvements over the last wave of analytics, leaving the biggest problems half-solved, and data assets underleveraged.  With analytics infusion, you can create a better way to work and a better customer experience.


Learn more about:

  • The future of business intelligence and how your organization can stay ahead of the curve by thinking about life beyond the dashboard
  • Enhancing your data strategy to get more out of your data
  • How other companies are infusing analytics to not just meet, but exceed their hardest business objectives




11:30am-12:30pm: Fireside Chat: A BI Journey – From “Why do we need a BI Analyst?” to “She is literally amazing at her job… period?”


Ann Venezia, PMP, Business Intelligence Analyst, Gift of Hope Organ & Tissue Donor Network


  • Moving from data requests to self-service data pulls
  • Non-traditional uses of a BI platform
  • Data quality for better reporting – The Story of AQuA Man!





12:30pm-1:30pm: Luncheon


1:30pm-2:30pm: Open Networking 


2:30pm-3:00pm: Refreshment Break


3:00pm-4:00pm: Maturing Analytics in a ‘Metrics Driven Organization’


Analytics is of critical importance for an organization’s roadmap. Good analytics helps create the metrics which shape the roadmap of an organization and drive actionable results. Analytics also gives insights into history, competitive differentiation, and predictions about the future.

In this panel discussion, attendees will learn how a panel of Data Executives have leveraged their analytics programs to create significant value for their respective organizations.


Deborah Hoffler, Founder and Managing Partner, Enterprise Integration

Panelists will include:
*Sreeram Potukuchi, Director, Enterprise Data, Republic Services
*Eric Place, Director, Data & Analytics, Martin’s Point Health Care
*And other Data Analytics Executives sharing strategies, tactics, and lessons learned



Hoffler           Potukuchi       Place


Conference Price: $0.00 per person


Each attendee will receive a certificate awarding 7 CPE credits for CISSP continuing education, in addition to 0.7 CEUs and 7 PDUs. CISSP is a registered certification mark of (ISC)², Inc.



As is always the case at CAMP IT Conferences events, the talks will not include product presentations.  During the breaks, you will have the opportunity to informally meet representatives from the following sponsoring companies, who have solutions in the area of the conference.